Partner With Us
For Teams & Universities: Why Partner with FanU?
Stronger Fans. Stronger Revenue. Stronger Culture.
At MyFanUniversity.com, we do more than entertain your fans—we develop them. Fan University is the first digital platform designed specifically to educate and elevate sports fans through structured content, game-day guidance, and weekly assessments tied to your team’s season.
What Happens When Fans Are Developed?
When fans are more informed, emotionally invested, and connected to your program’s mission, they don’t just watch the game—they invest in it. That investment shows up in three powerful ways:
1. Increased Revenue
Higher Game Day Spending
Educated fans arrive earlier, stay longer, and spend more—on tickets, concessions, parking, and merchandise—because they’re not just attending a game, they’re experiencing it with purpose.
Stronger Donor Pipeline
When fans understand the program’s history, culture, and values, their connection deepens—and so does their likelihood to give. FanU cultivates future donors by building a richer emotional bond with your program.
Boosted E-Commerce Sales
Our weekly tips and content include targeted merch suggestions based on themes, opponents, and traditions—turning knowledge into conversions.
2. More Meaningful Engagement
Smarter, Louder Home Crowds
A crowd that knows the stakes, understands the opponent’s tendencies, and recognizes key plays creates a more intimidating environment for visitors—and a more energizing one for athletes.
Amplified Social Presence
FanU-trained fans are equipped with storylines and key insights they share online, multiplying your reach organically with more thoughtful and informed digital engagement.
Year-Round Relevance
With offseason content and cultural curriculum, FanU keeps your fan base engaged well beyond the season, turning casual supporters into lifelong advocates.
3. Elevated Fan Culture
Stronger Traditions
FanU teaches the history, rituals, and legends that make your program special—preserving tradition while empowering new generations of fans to embrace it.
Unified Messaging
With consistent digital content delivered directly to fans, you ensure that your supporters are aligned in values, language, and behavior—from the stadium to social media.
What We Provide to Our Partner Teams
IN-SEASON
Just as players study film and execute game plans each week, Fan University prepares fans to show up smarter and stronger every Saturday.
- Customized weekly curriculum based on your season schedule and opponent.
- Co-branded fan development portal with your school/team identity.
- Weekly fan knowledge assessments and performance dashboards.
- Analytics on fan engagement and comprehension.
- Gameweek Tip Sheets tailored to home and away scenarios.
- Opportunities for targeted merchandise and donor appeals.
OFF-SEASON
Player development doesn’t pause after the final whistle—and neither does FanU’s work with your fan base. The off-season is where deep loyalty, team history, and community pride are built.
- Sports Curriculum to teach your fans the legacy of your program—iconic games, historic rivalries, legendary players, and cultural traditions.
- Certification Tracks so fans can work toward earning their Certified Fan status, climbing through ranks like Rookie Fan, Varsity Fan, and Game Day Captain.
- Retention & Re-engagement Programming
to keep fans connected in the off-season with content, assessments, challenges, and community competitions that build anticipation for the coming season.
Turn Your Fans Into a
Strategic Advantage
Every program invests in developing athletes. It’s time to invest in developing your fans.
With FanU, you don’t just grow a following—you build a community that’s informed, inspired, and ready to support your team with greater passion and greater spending.
Let’s turn your fans into a force. Partner with FanU today.
Join the Movement
Thousands of fans watch the game. Only a few are certified to lead the way.
Are you ready to represent your team at the highest level?
Start your journey. Level up your fandom.
Become a Certified Fan.